At running events, drinks are typically provided in disposable cups. That is a significant amount of waste. SCC events, the Berlin Marathon and Berlin Half-Marathon organizer, wants to change that. So they partnered with Cuna Products, Remondis, and WWF to pilot a reusable cup. Collaboration is essential to move towards a circular economy. This episode sheds light on the implications for the users, the product, the logistics, and the pricing. Thanks to Michael, Head of Operations at SCC Events, and Rafael, CEO and founder of CUNA Products, for sharing their experience with us!