(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying
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Description
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand?
In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.
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