Welcome to another episode of CISO Tradecraft with your host, G. Mark Hardy! In this episode, we dive into how CISOs can drive the profitable growth of their company's products and services. Breaking the traditional view of security as a cost center, Mark illustrates ways CISOs can support business objectives like customer outreach, service enablement, operational resilience, and cost reduction. Tune in for insightful strategies to improve your impact as a cybersecurity leader and a sneak peek at our upcoming CISO training class! If you would like to learn more about our class, drop us a comment: https://www.cisotradecraft.com/comment Transcripts: https://docs.google.com/document/d/19SDBdQSTLc58sP5ynwzhuedNHzk7QPKj Chapters 00:00 Introduction to Profitable Growth for CISOs 01:16 Understanding Profit and Business Objectives 03:24 Enhancing Customer Experience through Cybersecurity 08:51 Service Enablement and Upselling Strategies 11:39 Ensuring Operational Resilience 13:36 Cost Reduction and Efficiency Improvements 18:31 Recap and Final Thoughts 19:10 Exciting Announcement: CISO Training Course