Isol-Aid. Born as a response to the COVID 19 pandemic, Isol-Aid is both an online music festival and community, profiling musicians – who would otherwise have had shows, launches, tours, and other appearances cancelled – to create content stream it to an audience otherwise lacking in one of the greatest gifts of all; live music. Isol-Aid’s Emily Ulman pulled together the weekend-long online music festival on Instagram within an incredibly short period of time. Over a year later, Isol-Aid averages 35,000 weekly viewers, featuring nearly 900 artists to date and over 356 hours of streams. Emily talks about a community built around Isol-Aid, the relationships that formed online, that have continued offline, and how the festival itself has transitioned to a regular paid platform for artists; many who so desperately needed the support.