If you want to stand heads above the crowd in your industry, you must have a strong value proposition. Your competitors have one. Ask yourself: What do I bring to the market that is unique? What do I do that is special and adds value to my product or service? How does it help my customer? Sit down with pen and paper and determine those values. Even better, utilize a large whiteboard to write out your ideas or go online and download a free mind mapping tool. In this episode, I share my experience with creating value propositions and how using them has positively impacted my business. Remember to keep your customer in mind when you choose 2 or 3 values that make you special. They should be simple, memorable, and repeatable. Enjoy this episode and reach out to me with your questions and comments. I would be interested to hear about your experience starting your own business and what factors determined your value proposition. As always, thank you for listening. I appreciate this audience so much.  - Mark