Founder and CEO of Canoa, Federico Negro, was born in Uruguay during a time of political turmoil and lived in four countries by age 14. As a teenager in Chicago, he used music as a means of learning English, and during college became fascinated by forensic architecture, which informed his fixation with “how we build with what we build.” An Architect, designer, toolmaker, and entrepreneur, his first company, CASE, was acquired by WeWork. From there he served as the Global Head of Design for Wework during the company’s rapid expansion, and witnessed first-hand the pain points and environmental challenges that could be mitigated with better tools. So in 2019, he founded Canoa, an AI-driven, collaborative software aimed at revolutionizing the interior design and furniture industries by addressing environmental issues and becoming a tool to help us build a better future.  Head to cleverpodcast.com for a transcript (with links!) of this episode, images, resources, and over 200+ more episodes!  Please help us out by completing a short LISTENER SURVEY Subscribe to our free substack for updates, bonus content, and new episode alerts. For info, resources, and special offers from our guests and sponsors: Clever Resources Please say Hi on social! X, Instagram, Linkedin and Facebook - @CleverPodcast, @amydevers If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you! Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Hosted on Acast. See acast.com/privacy for more information.