Just as not every battery is created equal, neither is every renewable energy credit (REC). Even though RECs today are commodified financial products companies purchase to reduce their carbon footprint, the actual avoided emissions impact of an individual REC can vary dramatically based on the time and place it is generated. As our carbon accounting frameworks seek to become more precise and impact-driven and as transmission constraints proliferate, it is increasingly important that the markets for RECs and other net zero procurement products become more sophisticated. In this episode, Chad Reed sits down with Casey Martinez – the Founder and CEO of Clean Incentive, an emerging new platform focused on changing the way companies think about and execute on their net zero procurement targets. In addition to the getting into the weeds on Clean Incentive’s new Power Emissions Certificates (PECs), they discuss the imperative of data granularity, the challenging role of additionality and how to channel investment capital to the most impactful projects.