GreenOps presents a significant challenge in enterprise's approach to emissions data, sustainability, and cloud operations. Balancing tech innovation with eco-responsibility requires strategic alignment and continuous effort, but the rewards are worth it! This week Dave, Sjoukje and Rob talk to Mark Butcher, Founder & CEO of Posetiv, about GreenOps, how it aligns with the reality of our software, SaaS, and cloud usage, why emissions data will go up before it goes down, and if cost is truly a reliable proxy for sustainability.  TLDR:01:00 Rob is confused about is his carbon footprint06:15 Cloud conversation with Mark Butcher19:10 Amazing survey outcomes and impact on Talent43:25 Federation across Green Ops  GuestMark Butcher https://www.linkedin.com/in/markbutcher/ HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Sjoukje Zaal: https://www.linkedin.com/in/sjoukjezaal/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/Dave Chapman: https://www.linkedin.com/in/chapmandr/ SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/