Well implemented FinOps is not just basic cost control, it is an emerging discipline that allows you to develop new tools and practices, advancing your cloud economics and improving overall financial accountability in the cloud.   This week, Dave and Rob talk to Roi Ravhon, Co-Founder & CEO of Finout, about FinOps basics, the current state of the art, and key differentiators between cost management and modern FinOps. TLDR:02:10 Rob is confused about the one-week strategy 05:21 Cloud conversation with Roi Ravhon33:00 What really impacts the cost in the Cloud41:15 A baby-boy! GuestRoi Ravhon: https://www.linkedin.com/in/roiravhon/?originalSubdomain=il HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/Dave Chapman: https://www.linkedin.com/in/chapmandr/ SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/