On this episode of Club + Resort Talks, Rob Thomas speaks with Alicia Nissel, General Manager of The Downtown Clubs in Houston, Texas. Nissel discusses what the club does to attract and retain members, as well as looking into her crystal ball to see what the industry can expect five or 10 years down the road. Rob and Senior Editor Phil Keren also discussed two golf industry conferences that are happening in January: The 2024 PGA Show is Jan. 23-26 at the Orange County Convention Center in Orlando, Fla., and the Golf Course Superintendents Association of America Conference and Trade Show is slated for Jan. 29-Feb. 1 at the Phoenix Convention Center in Phoenix, Ariz. The operative word for this year’s PGA Show — the largest global gathering for the business of golf — is “more.” The event will offer a packed show floor with more participating companies, more exhibit space, pavilion enhancements and a new concert lounge in Hall E of the convention center. The GCSAA Conference and Trade Show is the biggest annual event covering the design, construction and management of the course. It is designed for golf course superintendents, architects, builders and the companies that support them. Rob and Phil also talked about a company CEO and his friends teaming up to open a new racquet facility in Minnesota. The Heights Racquet & Social Club in Mendota Heights, Minn., features pickleball courts and Minnesota’s first padel court. An additional item of discussion was the opening of ‘Crossroads,’ Palmetto Bluff, S.C.’s new reversible nine-hole course from the golf architecture firm, King-Collins Golf Course Design.