Club + Resort Talks Speaks With Elsbeth Hurry, Co - Founder CEO Of ZIGIT
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On this episode of Club + Resort Talks, Rob Thomas speaks with Elsbeth Hurry, Co-Founder and CEO of ZIGIT. ZIGIT’s new proprietary technology allows golf course owners and operators to sell canned and bottled alcohol through attractive, stand-alone ZIGIT-enabled machines (boxes) at locations along golfers’ journeys. Purchase eligibility is validated through ID verification / authentication and facial recognition, and drinks are dispensed typically within 30 seconds. Poised to transform convenience in conformance with regulations, ZIGIT meaningfully increases golfer satisfaction and alcohol sales at golf courses, country clubs and resorts. ZIGIT impressed at the 2023 PGA TOUR Wells Fargo Championship and is enjoying success at the American Airlines Arena, home to the NBA Dallas Mavericks and NHL Dallas Stars, as well at other sports and entertainment venues. Rob and Senior Editor Phil Keren also discussed some of the latest news from across the industry. Swing Racquet + Paddle in Raleigh, N.C., which is being called the “Disney World for Racquet Sports,” will include 80 indoor and outdoor courts for tennis, pickleball, padel, ping pong and more. The center will have a restaurant, bar, training facility, and walking trails that will connect to a local system. It is expected to create more than 300 new jobs, and a total economic impact of $360 million in just the first three years. An upcoming vote at the Detroit (Mich.) Golf Club will determine whether a full renovation will be put into motion. The estimated cost is expected to be $16.1 million and would be paid for largely through a one-time assessment for members. The club also would allocate $2.2 million from Rocket Mortgage Classic funds for the project and voting by members will begin March 6 and close March 16. An approval rate of more than 60% is being required by the prospective lenders working with Detroit Golf Club. Lastly, Omni Amelia Island (Fla.) Resort enlisted architect Beau Welling to renovate its Oak Marsh Golf Course. One of the chief goals of the project, which has a projected reopening date of Oct. 1, is to protect the architectural feel of Pete Dye’s original 1972 creation. The new renovation of Oak Marsh will join Little Sandy—the resort’s unique and entertaining 10-hole, par-3 course—and accompanying 18-hole putting course, both also the creation of Beau Welling Design.
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