On this episode of Club + Resort Talks, Senior Editor Phil Keren speaks with Eric Brey, one of the Directors at GGA Partners, about his firm’s Club Members Perspective Report. GGA surveyed more than 3,500 club members throughout North America to find out what members value at their clubs. The report offers a lot of great information to help general managers understand what members like about their club and what aspects they feel could be improved. Phil and Club + Resort Business Editor-In-Chief Rob Thomas also discussed how Travis Pointe Country Club in Ann Arbor, Mich. kicked off a new master planning process for its golf course. With the club planning to celebrate its 50th anniversary in three years, leaders felt the time was right to do a full-scale upgrade of the course. Rob and Phil also highlighted the new 12-hole short course called The Clutch which opened at South Seas on Captiva Island along Florida’s Gulf Coast, and a $25.4 million renovation at the historic Desert Horizons Country Club in Indian Wells, Calif.