In this episode, veteran NCAA Division I assistant coach Bob Starkey shares valuable insights on evolving and adapting as a coach in today's sports landscape. He emphasizes the importance of attitude over complaining, highlighting the need for continuous learning, growth, and self-improvement. Bob's practical advice covers topics such as player brands, roles, accountability, and getting players to buy into team dynamics.  Get the Podcast Notes and Subscribe to our weekly newsletter!  https://www.tocculture.com/newsletter Learn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/tocculture Learn More about Besty Butterick! https://betsybutterick.com/ Leave a review for us!