In today’s episode, I sat down with my good friend Slatco, who’s finished 17 Ironman triathlons. All the knowledge he gathered from running these mentally challenging races, he translated into the business world, and now he’s helping entrepreneurs reach peak performance.   We delved into the nitty-gritty of how it feels to finish the Ironman, what sacrifices it requires, and what mental blockages can appear during the race. We also discussed the generational gap and how today’s entrepreneurs think differently, the importance of vision, and why trying to make everybody happy doesn’t work. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-243   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Slatco Sterzenbach on Instagram: https://www.instagram.com/slatcosterzenbach/   Visit Slatco’s website: https://www.iron-mind.de/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamps: 00:00 Introduction 00:59 How many Ironman races has Slatco finished? 02:01 What is an Ironman? 04:01 What to eat before the race? 07:36 How does it feel to finish the race? 11:11 What to eat during the race? 16:11 How to deal with mental obstacles during the race? 18:41 Your buy-in matters 22:31 I have problems walking after the race 27:36 Mind-body connection and preventing burnout 29:11 Tools to track your performance 30:00 The current generation is so disconnected from their body 31:35 Max’s crazy lesson from a shaman 34:33 We've been programmed into misery since our childhood 37:00 95% of our decisions are unconscious 38:35 Extrinsic motivation, Jeff Bezos vs Elon Musk 40:45 Importance of vision 49:15 “I don’t have time/energy” 50:45 The reason why Max wanted to record a podcast with Slatco 54:20 The power of social media 56:45 Instead of doing a food diet, you should implement an information diet 1:03:15 We've been brainwashed into thinking that money is evil 1:05:32 It’s not how much you make, it’s how you make it 1:09:45 How to build a strong brand 1:11:07 MrBeast's bizarre backlash after building wells in Africa 1:15:15 How did Slatco decide to go for the Ironman triathlon? 1:23:30 Smart work vs Hard work 1:25:30 The differences between the current and previous generation of business owners 1:32:25 Noah Morris and YouTube automation 1:34:50 Crypto millionaires 1:35:45 Slatco’s goals for the future 1:41:00 Creating core memories with your children