Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this high-stakes episode, our dynamic duo, Sharan and Sudeep, dive headfirst into the turbulent waters of AI and its impact on marketing careers. Yes, the AI threat is not just knocking; it's barging in! As seasoned marketers, we've seen our fair share of changes, but nothing quite like this. A decade ago, we might have shrugged off the idea of AI taking over. Today? Not so much. The episode peels back the layers on why, especially if you're a one-trick pony in the digital marketing circus, it's time to sit up and pay attention. Remember when Google Ads was all the rage in 2000? Fast forward to now, and big tech giants like Google, Facebook, and Amazon are practically running the show. The key takeaway? If your marketing strategy is all about funnels and social media campaigns, it's time to rethink. But don't hit the panic button just yet! Amidst this AI takeover, Sharan and Sudeep explore the marketer's secret weapon – deep, almost psychic, consumer empathy. It's about understanding the heartbeats of your consumers, their joys, and pains. Think Asian Paints or Cadbury – brands that don't just sell products but tell stories. So, how does one master this art? It's all about getting down to the nitty-gritty, spending time with consumers, and building lasting relationships. This episode is not just a wake-up call; it's a playbook on staying relevant, creative, and ahead of the AI curve. Tune in to discover how to keep your marketing career not just afloat, but sailing smoothly into the future. As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla - ⁠Linkedin⁠ Sharavana Raghavan - Linkedin⁠ FOLLOW US CoBB - LinkedIn ⁠ ⁠Instagram⁠ CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Audio Edit by [Janhavi Pethkar - Music from [Zapsplat.com