Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this bite-sized, meaty episode, Sharan & Sudeep delve into a question that keeps many an entrepreneur tossing and turning at night: Why do regional brands often hit a glass ceiling when scaling nationally? Inspired by Sharan's interview with Mr. CK Ranganathan, for his Tamil podcast, this episode is a treasure trove of insights, perfect for anyone flirting with the idea of expanding their regional brand. The episode serves as a roadmap, highlighting common potholes on the path to national success. They begin with the critical decision of 'Where to Play,' underscoring the importance of starting local and dreaming big. But it's not all rosy; the duo doesn't shy away from discussing the sticky issue of 'Dare to Explore,' where many brands get comfortable in their regional cocoons. The conversation gets juicier as they dissect the transition from a 'People Dependent Business' to a 'System Led' approach. Ever heard of the adage 'Too many cooks spoil the broth?' Well, Sharan and Sudeep flip this on its head, revealing why not letting others into the kitchen can stifle growth. They dig deeper into the 'Fear of the Unknown,' 'Inability to Delegate,' and the often-overlooked aspect of 'Building a Brand' beyond mere transactions. And for the cherry on top, they touch upon 'Succession Planning,' a topic as delicate as it is crucial. So, if you've ever wondered why that delicious soft drink brand from Tamil Nadu hasn't hit your local supermarket in Mumbai yet, this episode has the answers. Tune in and find out how to make the leap from being a big fish in a small pond to swimming in the ocean. Spoiler alert: it's not just about the money, but the mindset. As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla - Linkedin⁠ Sharavana Raghavan - Linkedin⁠ FOLLOW US CoBB - ⁠LinkedIn ⁠ Instagram⁠ CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Audio Edit by Janhavi Pethkar - Music from Zapsplat.com