Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. **************************************** In this new 10-minute episode version of CoBB | Conversations on the Business of Brands, hosts Sharan and Sudeep dive deep into the heart of continuous learning for marketers. The episode kicks off with a nod to Malcolm Gladwell's "Outliers" and the famed 10,000-hour rule, and Chandramouli Venkatesan’s ‘Get Better At Getting Better’. It's not just about clocking hours; it's about deliberate and strategic practice in the art of marketing. The duo breaks down the essence of marketing into three fundamental steps: Accumulation, Assimilation, and Adaptation. Sudeep shares his personal journey of soaking up knowledge from sources like Brand Equity and Afaqs, encouraging listeners to find their own wells of inspiration. They dissect what it means to truly assimilate marketing campaigns, using the example of 5 Star's clever stances and propositions, which speak directly to the youth with a blend of smart humour and quirkiness. As they move to Adaptation, they challenge listeners to rethink and remodel existing campaigns, fostering a mindset of innovation and creativity. The episode is peppered with insights on how brands like 5 Star stay relevant by aligning with topical issues and maintaining a fresh perspective on their target demographic. Wrapping up, Sharan and Sudeep invite their audience to reflect on these 3As and share their interpretations. This episode isn't just a lesson; it's a call to action for budding marketers to hone their craft through thoughtful practice and analysis. Tune in to transform your marketing skills from ordinary to extraordinary! As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected] . We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla - Linkedin⁠ Sharavana Raghavan - Linkedin⁠ FOLLOW US CoBB - LinkedIn ⁠ Instagram⁠ CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Audio Edit by [Janhavi Pethkar - Music from Zapsplat.com