In this enlightening episode, Sharan and Sudeep are joined by Priya Lobo, CEO of Ormax Compass and a veteran in market research. This episode kicks off the first part of a three-part series, diving deep into the intricacies of understanding consumer behavior and the critical role of market research in shaping businesses. Priya demystifies the complex world of market research and shares invaluable insights on its application across various industries, emphasizing its importance not just for large corporations but also for startups and entrepreneurs. The conversation explores why businesses often sideline market research and how this can be a costly oversight in understanding and meeting consumer needs. The discussion also highlights practical advice for startups on budgeting for and utilizing market research effectively, debunking the myth that quality research is only for the financially robust. Priya’s approachable explanations and real-world examples illustrate how research is integral to developing products that genuinely resonate with consumers. Join us as we uncover why “measuring what you treasure” in business through research isn’t just an option but a necessity. Whether you’re an entrepreneur, a marketing professional, or simply curious about the behind-the-scenes of market strategies, this episode promises rich insights and practical tips to leverage research for business success. Tune in to transform how you view and use market research to carve out your niche in the market. As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla on ⁠Linkedin⁠ Sharavana Raghavan on ⁠Linkedin⁠ FOLLOW US CoBB - ⁠LinkedIn ⁠⁠| Instagram⁠ CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Music from Zapsplat.com *************************************** Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you.