In the finale of our engaging three-part series with Priya Lobo, we dive deep into the mechanics of successful market research and the personal attributes that can make or break a campaign. Join us as Priya shares her profound experiences working with major brands, highlighting her most memorable campaigns and the nuances of navigating market dynamics. This episode is rich with stories of transformational research that reshaped brand strategies and redefined product categories. Episode Highlights: Priya discusses her favourite campaigns, including game-changing market entry strategy for Moov. Explore the critical balance between creative vision and market feedback, and learn how to effectively communicate research findings to maximise impact. Gain insights into the meticulous process of turning data into actionable strategies that resonate with consumers and meet their unspoken needs. This episode is not just a look behind the curtain of successful marketing campaigns but also a masterclass in the strategic thinking and resilience required to lead in the market research industry. Don’t miss out on these invaluable insights from a veteran who has been at the forefront of market research innovation. It is packed with actionable insights for marketers, brand managers, and business leaders looking to leverage market research for competitive advantage. Tune in to hear Priya Lobo share her wisdom on navigating the challenges and opportunities of market research to build successful, resilient brands. As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you. SHOW WEBSITE CONNECT WITH PRIYA LOBO Linkedin | [email protected] CONNECT WITH OUR HOSTS Sudeep Chawla - ⁠Linkedin⁠ Sharavana Raghavan - ⁠Linkedin⁠ FOLLOW US CoBB - ⁠LinkedIn ⁠⁠| Instagram⁠ CREDITS Album Art & Design by ting.in Voiceovers by Anjale Stephanos Music from Zapsplat.com *************************************** Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you.