In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep dive into the core attributes that make a marketer effective daily. This is not about the broad strokes of marketing strategies but the daily grind that defines success. Our hosts start by discussing why these three attributes—Freshness, Finishiative, and Fitness—are critical for marketers aiming for excellence. Think it’s just about the big ideas? Think again. They reveal why day-to-day habits and mindsets are just as crucial. First up, Freshness. Sharan and Sudeep break down how maintaining a fresh perspective and constantly generating new ideas are non-negotiable for marketers. They share practical tips on how hobbies, new experiences, and agency relationships can keep your thinking sharp and innovative. Then, they explore Finishiative—a unique blend of finishing and initiative. They discuss the importance of seeing initiatives through to the end, emphasizing that great ideas are worthless without execution. Drawing from examples at Pidilite, they highlight how a bias for closure can set successful marketers apart. Lastly, they cover Fitness, not just in the traditional sense but focusing on mental agility and stamina. Sudeep shares his personal routines for maintaining high energy and alertness throughout the day, including hydration, regular snacking, and exercise. This segment is packed with actionable advice for keeping your mind and body in peak condition. Join Sharan and Sudeep as they lay out these fundamental principles, providing a practical guide to enhance your effectiveness as a marketer. Ready to elevate your marketing game? Tune in and transform your daily approach to marketing. As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla - ⁠Linkedin⁠ Sharavana Raghavan - ⁠Linkedin⁠ FOLLOW US CoBB - ⁠LinkedIn ⁠⁠| Instagram⁠ CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Music from Zapsplat.com *************************************** Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you.