In this landmark 100th episode, we bring together a dynamic panel of guests to explore diverse perspectives on brand building. Joining hosts Sharavana Raghavan and Sudeep Chawla are two successful startup entrepreneurs and a seasoned CMO. Together, they dive into the intricacies of creating and scaling remarkable brands in today’s competitive market. PANELISTS: Puru Gupta - CoFounder of True Elements, a brand dedicated to healthy breakfast and snacks, with a strong presence both online and offline. Manas Madhu - Founder of Beyond Snack, Kerala Banana Chips, which is pioneering the shift of Banana Chips from unorganized to organized snacking with a focus on quality and innovation. Sapna Desai - CMO at Manipal Cigna Health Insurance, with extensive experience in BFSI, telecom, and advertising sectors. KEYSEGMENTS: Introduction and Milestones (00:00 - 05:00) Celebrating 100 episodes of CoBB. Introduction of esteemed guests. Guest Introductions and Brand Journeys (05:01 - 20:00) Puru shares the journey of True Elements, emphasizing healthy snacking. Manas discusses the inception of Beyond Snack and the challenges of standardizing banana chips. Sapna reflects on her marketing journey across different industries and her role at Manipal Cigna. Brand Building Strategies (20:01 - 40:00) Discussion on the importance of standardization and quality control in product development. Insights into the role of packaging and branding in creating consumer appeal. The impact of consumer feedback and market testing on product iterations. Navigating Challenges and Learning from Failures (40:01 - 55:00) Puru and Manas share their experiences of overcoming initial setbacks and pivoting strategies. The significance of persistence and adaptability in entrepreneurship. Innovation and Market Trends (55:01 - 01:10:00) Sapna talks about the innovations in the insurance sector and how regulatory changes have facilitated faster go-to-market strategies. The guests discuss the shifts in consumer behavior post-COVID and the rise of e-commerce. TAKEAWAYS: For Entrepreneurs: Embrace failure as a learning opportunity and continuously iterate your product based on consumer feedback. For Marketers: Innovation and adaptability are key in navigating market shifts and regulatory landscapes. For Brand Builders: Consistency in quality and a strong brand narrative can significantly enhance consumer trust and loyalty. MEMORABLE QUOTES: "Sales is the best feedback." - Manas Madhu "Persistence and adaptability are crucial in the journey of brand building." - Puru Gupta "Innovation in marketing strategies can drive significant growth, even in regulated industries." - Sapna Desai As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla - ⁠Linkedin⁠ Sharavana Raghavan - ⁠Linkedin⁠ FOLLOW US CoBB - ⁠LinkedIn ⁠⁠| Instagram⁠ CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Music from Zapsplat.com - Produced by Kapoor AV - Shot at Recreate Spaces - Edited by Arul G of ting *************************************** Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you.