Michael Louis grew up in South Africa, spending the first 25 years of his life there. From a young age, and being surrounded by an entrepreneurial family, he was always curious. He got into robotics and coding early, and stayed competitive and active as he grew up. Outside of tech, he loves to play squash, workout in CrossFit, run, and do anything where he has an opponent. Also, per South Africa culture, he enjoys spending time with friends at any social event involving drinking. Michael built a successful eCommerce company, where you could order different items from stores and have them delivered. Because the margins in eCommerce are low, he and his team wanted to figure out how they could optimize their operation using machine learning. The tools out there weren't ideal, and the process was hard - but they did revolutionize their operation. Post exit, he decided to build a solution that made this optimization process easier. This is the creation story of Cerebrium. Our Sponsors: * Check out Vanta and use my code CODESTORY for a great deal: https://www.vanta.com Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy