Join host Mason Williams in this episode of "Coding in Context" as he delves into the world of Developer Relations with Cole Stark (CMO @ Pieces), Rosie Levy (CCO @ Pieces), and Jim (Head of Developer Advocacy @ Pieces). Explore the intricate process of building a DevRel team and the unique intersection of product, community, and growth. Get an insider's perspective on the challenges and triumphs of fostering a thriving community around a developer tool startup brand. Discover how DevRel, as a new and evolving category, overlaps with various aspects of a company, requiring a blend of experimentation and strategic planning. Listen in as the team discusses the key roles, recruitment strategies, and engagement channels that are crucial for a successful DevRel program. Learn about the types of content and events that effectively engage developers, and how feedback from the community shapes product development and team strategies. This episode provides valuable insights into the objectives and metrics of success for a DevRel team, offering a comprehensive understanding of how to build and scale a DevRel program. Tune in to uncover the lessons learned and the collaborative efforts that have brought the team closer together in their journey.