In late 2022, in between opening our new Queen St and Sydney Rd shops, Market Lane co-owner Jason caught up with Einar, our retail training manager, to record a series of three podcasts to share some of his experiences and tips on things to consider when opening your own coffee shop. In Part 1, Jason and Einar discuss the importance of establishing a purpose for your coffee shop, what to consider when choosing a location, why witty puns aren’t always the best choice when naming your business, and why it’s important to establish a realistic budget early.