This is the first podcast of our three-part series; Origin, Variety, Process.  Throughout this series, Christian and Tyson will catch up with Jason (Market Lane's co-founder) to discuss how a coffee's origin, its variety, and how it is processed will differ significantly from one region to another. Thus, impacting not only the flavour profile in your cup, but also how the coffee is produced and what this means for a producers cost of production. Part One : Origin Now you may have heard the term 'terroir' before; translated from the French word for 'land', it's a term widely synonymous with the wine industry that denotes a region's character in terms of how something tastes. What contributes to a region's character may include factors like its unique climate, elevation and cultural agronomy, but can also be impacted by climate change, politics, and socioeconomic factors.