Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations. Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies. Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/ Apply to join Demand Collective at demandcollective.io "The Demand Gen community you wish existed sooner."