In today’s episode, host Tyler Chisholm sits down with Brenda Beckedorf, the Chief Executive Officer at Society 5.0. Brenda brings a wealth of knowledge about the challenges and opportunities facing companies in Alberta, particularly in the realms of AI and digital transformation. She explores the impact of technological advancements on various industries, the importance of upskilling, and the need for a collaborative approach to drive innovation forward. Brenda also shares insights on how established businesses can tackle tech debt, the critical role of startups, and the importance of nurturing a growth mindset.  This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive. We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds. Instagram: https://www.instagram.com/collisionsyyc LinkedIn: https://www.linkedin.com/company/collisions-yyc YouTube: https://www.youtube.com/@collisionsyyc Website: https://www.collisionsyyc.com Thank you for tuning into Collisions YYC! Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode. If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada. We sincerely appreciate your support of our local podcast. Host links: Tyler’s website: https://www.tylerchisholm.com Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm Guest links: Brenda Beckedorf’s LinkedIn: https://www.linkedin.com/in/brendabeckedorf Society 5.0’s Website: https://www.weavevc.com Society 5.0’s LinkedIn: https://www.linkedin.com/company/society-five-0 Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing