In today’s episode, host Tyler Chisholm is joined by Karin Borgersen, Director of Customer Product Solutions and Marketing at ENMAX to discuss the nuances of modern marketing in the energy industry. Gain insights into the transformative power of marketing automation and customer segmentation and the importance of data integration in lifecycle marketing. Karin shares her experiences and challenges in implementing marketing automation within the energy sector, drawing parallels to her previous work in telecommunications. The episode also touches on emerging technologies like AI and their potential to revolutionize creative advertising. Throughout, Karin emphasizes the need for a solid foundational strategy before embracing advanced tools, ensuring that listeners understand the balance between technology and human expertise in delivering exceptional customer experiences. This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive. We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds. Instagram: https://www.instagram.com/collisionsyyc LinkedIn: https://www.linkedin.com/company/collisions-yyc YouTube: https://www.youtube.com/@collisionsyyc Website: https://www.collisionsyyc.com Thank you for tuning into Collisions YYC! Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode. If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada. We sincerely appreciate your support of our local podcast. Host links: Tyler’s website: https://www.tylerchisholm.com Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm Guest links: Karin Borgersen’s LinkedIn: https://www.linkedin.com/in/karin-borgersen-b2812623 ENMAX’s Website: https://www.enmax.com ENMAX’s LinkedIn: https://www.linkedin.com/company/enmax ENMAX’s Facebook: https://www.facebook.com/ENMAXcorp ENMAX’s Twitter: https://www.twitter.com/ENMAX ENMAX’s Instagram: https://www.instagram.com/enmaxmoments ENMAX’s YouTube: https://www.youtube.com/user/ENMAXcorporation Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing