In today’s episode, host Tyler Chisholm is joined by Keith Daser, the Founder of Deliver Digital, to discuss the evolving landscape of business and technology. Keith explores the significance of seeking external perspectives and expertise, emphasizing the importance of strategic decision-making in tech investments. Keith discusses pitfalls like over-mitigating risks and overspending on platforms like Microsoft licensing. Keith also shares insights on the burgeoning importance of customer experience and the challenges businesses face in managing digital interactions amidst overwhelming noise. This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive. We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds. Instagram: https://www.instagram.com/collisionsyyc LinkedIn: https://www.linkedin.com/company/collisions-yyc YouTube: https://www.youtube.com/@collisionsyyc Website: https://www.collisionsyyc.com Thank you for tuning into Collisions YYC! Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode. If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada. We sincerely appreciate your support of our local podcast. Host links: Tyler’s website: https://www.tylerchisholm.com Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm Guest links: Keith Daser’s LinkedIn: https://www.linkedin.com/in/keithdaser Deliver Digital’s Website: https://www.deliverdigital.ca Deliver Digital’s LinkedIn: https://www.linkedin.com/company/deliverdigitalinc Deliver Digital’s Facebook: https://www.facebook.com/deliverdigitalca Deliver Digital’s Twitter: https://www.twitter.com/keithdaser Deliver Digital’s Instagram: https://www.instagram.com/deliver.digital Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing