With a hypnotising mix of charming coastal cities, world-class cuisine, and lush landscapes hiding immense biodiversity have made the bicoastal country of Colombia one of the most sought-after destinations in the Americas. We speak to Simon Faulkner, Lecturer in International Tourism Management at University College Birmingham about regenerative tourism, how it differs to sustainable tourism and where Colombia fits into this. Regenerative Travel is a relatively new term in travel circles that aims to go beyond sustainable travel practices. While sustainable travel focuses on minimising negative impacts and returning a net neutrality on the environment and local communities, Regenerative Travel aims to have a positive and transformative effect on those environments and communities. Put simply, the core principle of Regenerative Travel urges travellers to have a positive impact by giving back more than they take from the destinations they visit. The term was born during the Covid pandemic, when locations typically overtouristed began to see improvements in key indicators like air quality, and less pollution. The question was soon posed - how can these improvements continue when travellers return? How can a destination benefit yet still incentivise the protection of natural and cultural assets AND still provide an enriching experience for the traveller? Enter, Regenerative Travel. The Colombia Briefing is reported by Emily Hart. Please check out her Substack: https://harte.substack.com Tune in!