Join Bo and Timmy Barron in this data-driven episode of "Commercially Speaking" as Bo dives deep into the world of void analysis. Learn how to harness the power of Site To Do Business to identify gaps in trade areas and uncover lucrative opportunities for proactive prospecting. This episode is packed with actionable insights for investors and brokers looking to elevate their decision-making process. What You'll Learn: Void Analysis Explained: Bo breaks down the concept of void analysis, demonstrating how to compare two trade areas and identify missing businesses that could fill market gaps. Proactive Prospecting: Discover Bo's step-by-step process for using void analysis to create a targeted list of businesses to call, streamlining your prospecting efforts and increasing your chances of success. Psychographics Insights: Learn how to identify and interpret the psychographics of specific trade areas to gain a deeper understanding of the demographics and preferences of the people who live there. Data-Driven Decisions: See how combining void analysis with psychographics can provide investors and brokers with the comprehensive data needed to make highly informed and strategic decisions. Whether you're an investor seeking new opportunities or a broker aiming to enhance your prospecting strategy, this episode offers invaluable tools and techniques to help you succeed. Bo's expert guidance will equip you with the knowledge to perform void analysis effectively and leverage psychographic data to understand your market on a deeper level. Tune in to "Commercially Speaking" for an insightful session that will transform the way you approach market analysis and prospecting in commercial real estate. ⏰Time Code⏰ 00:00 - Start 00:59 - Name That Tune 05:08 - Void Analysis Prelude 05:54 - Build to Suit 07:06 - Land Lease 08:36 - What is a Void Analysis? 11:06 - The 3 P’s 14:39 - Napoleon Dynamite/Sheik (ADHD Sidebar) 16:05 - Void Analysis Demo (STDB) 23:29 - The 7 P’s of a Proactive Prospector with Purpose 25:47 - Psychographics 26:55 - Trendsetters 30:35 - Diverse Convergence 34:33 - Finding Similar Areas Demographically 37:24 - Bo’s Genius Creative Problem Solving 41:05 - Demographic Cocktails 45:56 - Who has access to STDB? 47:26 - Great Brokers Say This 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron