In this conversation, Bo Barron, CCIM, Timmy Barron, ADHD and Rod Santomassimo discuss various topics related to commercial real estate. They share stories, give advice, and provide insights into the industry. One of the main themes is the importance of building relationships and understanding the motivations of sellers. They emphasize the need to ask questions and listen to the seller's story to gain insight into their mindset. They also discuss the fundamentals of sales and marketing, including prospecting and adding value to conversations. Overall, the conversation highlights the importance of executing the fundamentals and staying proactive in the industry. The conversation revolves around the topics of prospecting, coaching, and the upcoming MassimoCon event. Bo Barron shares his experience with prospecting and how a different approach from a potential buyer caught his attention. Rod Santomassimo emphasizes the importance of coaching and the implementation of knowledge. They discuss the readiness for coaching and the benefits it can bring to a broker's business. They also mention the upcoming MassimoCon event, highlighting the value of learning from top producers in the industry. ⏰Time Code⏰ 00:00 Introduction and Setting the Tone 01:34 Guest Introduction: Rod Santomassimo 04:31 Starting a Coaching Business in the Financial Crisis 08:48 Personal Stories and Connections 12:50 Rating Responses to Prospecting Questions 16:41 The Power of Understanding the Seller's Story 23:05 Insights from Massimo Group Clients 24:34 The Importance of Executing the Fundamentals 25:01 Sales and Marketing Fundamentals 27:54 The Power of Prospecting 29:40 Creating Multiple Offers 32:16 Massimo Group Coaching 35:29 The Role of Coaching 39:12 When is Someone Ready To Be Coached? 42:50 Ignorance Tax 43:59 The Readiness to Be Coached 48:43 MassimoCon: Learning from Top Producers 50:19 Join MassimoCon for a Game-Changing Experience 51:38 The Power of Coaching in Commercial Real Estate 55:33 The Impact of AI on Prospecting and Marketing 01:05:25 Pop Quiz 📒Show Notes📒 www.massimocon.com https://massimo-group.com/ 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron