In this episode of Commercially Speaking, marketing expert Wes Gay joins Bo Barron and Timmy Barron to simplify the complex world of marketing for Commercial Real Estate (CRE) professionals and other business leaders. Wes is Donald Miller's top-recommended marketing expert and is known for helping brands “find the right words to make more money.” Wes dives into the overwhelm many brokers feel, believing they need to be everywhere—on social media, billboards, ads, podcasts, email campaigns, and more. His message? Simplify your marketing. Start by honing in on your ideal client and their biggest problem. Once you have clarity, use empathy and authority to demonstrate your expertise and choose the right platforms that align with your strengths. The conversation explores common mistakes brokers make, like using social media to impress peers instead of connecting with clients. Wes shares insights from Donald Miller’s Building a Story Brand, emphasizing the importance of positioning your clients as the heroes of their story and stepping into the role of the guide. He even explains how raising the stakes for your clients, like in great movies, can make your marketing more compelling. Tune in to learn how to simplify your message, attract the right audience, and make a bigger impact—all while staying true to your unique strengths. 🔔 Subscribe for more marketing and prospecting strategies tailored for CRE professionals! JOIN THE CRE MARKETING MASTERY GROUP WAITLIST: www.wesgay.com/cs Donald Miller recommends Wes Gay to make you more money: https://www.wesgay.com/donald-miller THANKS TO OUR SPONSORS: The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.Massimo-Group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/ Time Code 00:00:00 - Cold Open 00:01:51 - Intro 00:02:42 - Wes Gay (Storybrand Guide) 00:05:33 - Let’s Ruin Movies 00:07:19 - Simplify Your Message 00:09:37 - Stop Trying To Hit Everybody 00:12:51 - Sales To Scale 00:13:53 - Reverse Engineer Your Ideal Client 00:16:52 - What Problem Are You Solving? 00:19:49 - The Hero 00:22:48 - The Guide 00:23:52 - Silencing Ego 00:25:22 - Show Authority 00:27:56 - Marketing Overwhelm 00:29:28 - You Only Need 3 Channels 00:32:34 - Content Idea For Brokers 00:35:39 - What’s a broker again? 00:38:40 - Demonstrate Your Expertise 00:40:24 - Offer a Plan 00:41:06 - Success or Failure 00:45:05 - CRE Marketing Mastery Group 00:49:22 - You Don’t HAVE to do Social Media 00:54:03 - What Problem Did Pickleball Solve? 00:56:44 - Waffle House Index 00:57:31 - Pop Quiz 01:01:27 - Revisiting Brotherhood Trauma 01:04:39 - Outro 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron