Rob is joined by John Francis, Director at Agrista and the author of a recent AWI report into the profitability of specialised wool sheep enterprises.  John discusses the data, modelling and outcomes of the recent report into why there is a profit argument for staying in wool.  https://www.wool.com/globalassets/wool/news--events/2024/why-stay-in-wool-sheep/why-say-in-wool-sheep---report-by-john-francis-of-agrista.pdf