Overworked, understaffed, under-resourced, and overwhelmed. Sound about right? It’s a common description for Communications leaders working in a corporate environment. In this episode of The Communications Business Advisor Podcast, Tara McDonagh emphasizes the need to align communications’ work with company business goals through a long-term strategy, and making a compelling business case for resources. Tara explains: The top challenges for both PR and internal communications leaders. How to fix these challenges. Why asking for “more” doesn’t work, and what to do instead. If you want help taking comms within your company from being seen as helpful to essential in driving company success, Tara’s signature communication strategy roadmap might be just the thing. Visit taramcdonagh.com to find out more. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.   The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field. www.raisethetide.net