Metrics are a massive subject for all Communications leaders in every area of our field - PR, internal communications, executive communications - you name it.  In this episode of The Communication Business Advisor podcast, Tara McDonagh explains: The area of metrics she sees many Communications teams miss.   How to approach intentional metrics-gathering with business partners, and how it makes a massive difference The dirty phrase “self-promotional” and how to tackle it.  The impact to you, your team (and our field) if you don’t focus on continuous awareness campaigns for your department Tara notes that she can’t cover all the metrics and measurement topics in this single episode, but she promises to cover more on future episodes.  If you’ve enjoyed the Communications Business Advisor Podcast so far, please take a moment to drop a rating or review. We can ignite a movement, when we share the message. Help us spread the word.  Visit taramcdonagh.com to learn more about the work Tara is doing. Or connect with her on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.   The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community, mentorship, and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.