“If you’re not measuring, you don’t know if you’re successful.” --Natalie Papaj Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications - internal and external.  In this episode of the Communications Business Advisor Podcast, Tara and Natalie address questions on: Aligning your metrics with business objectives The many uses for measurement  Balancing time/bandwidth with measurement and analysis Creating a culture of measurement What Natalie uses for measurement in her role at Wells Fargo (and why) Links & Resources: Natalie Papaj on LinkedIn –– www.linkedin.com/in/nataliepapaj/ If the topic of today’s episode of the Communications Business Advisor Podcast resonated with you, please take a moment to share this episode with someone, drop a rating, or leave a review. We can ignite a movement when we share the message. Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.   The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.