Process––you’re not alone if that word makes you cringe. You may find processes stifling to your creativity or just generally something that’s a necessary evil.  On this episode of the Communications Business Advisor podcast, Tara challenges the way we think about processes. It’s time to turn the dirty P word into something fun. Something that works for you and the business areas you partner with. Let’s use processes to get to the ultimate goal easier so you can spend more time on things that energize you.  In this episode, host Tara McDonagh explains: How to NOT be the DMV of process Making a process audience-friendly AND Communications-area friendly Focus on accomplishing the business goal easier and more quickly, not necessarily making your life easier (though this should be an outcome)   Uncovering hidden processes  What to use instead of Communication Request Forms The time you’ll save by having the right processes in place If the topic of creating and finetuning processes resonated with you, please take a moment to share this episode with someone, drop a rating, or leave a review. We can ignite a movement when we share the message. Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.   The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.