“It became really clear what we could do and do well with the resources that we had, and those were limited resources. And I never stopped talking about what we could do with more.” --Jessica Onick  The dirty word on this episode of the podcast is “prioritization.” Host, Tara McDonagh has invited Jessica Onick, Senior Director of Internal and External Communications at GitHub to share how prioritizing and setting boundaries ended up doubling the size of her team in just over a year.   In this episode of the Communications Business Advisor Podcast, Tara and Jesscia talk about:  Jessica’s experience losing staff and being required to prioritize  How to go about the prioritization process and be intentional, NOT ruthless The art of telling others, “No, it’s not a priority” Determining where you’re really needed to do it all, where to guide, and where to empower self-service Using up-front prioritization as a framework for the day-to-day Growing your team and budget as a result of the prioritization process   Links & Resources:  Jessica Onick on LinkedIn –– www.linkedin.com/in/jessicaonick Raise the Tide - Join the movement.  If the topic of today’s episode of the Communications Business Advisor Podcast resonated with you, please take a moment to share this episode with someone, drop a rating, or leave a review. We can ignite a movement when we share the message.  Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.   The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.