Using a brand's history to fuel its future with CCO Christian

Using a brand's history to fuel its future with CCO Christian Lachel

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Description

On the latest episode of the show, we have Christian Lachel, Chief Creative Officer of BRC Imagination Arts, a unique design and production agency that specializes in Brand Homes and Flagships and Cultural Attractions and Museums. If you’ve been to the Johnnie Walker Princes Street Venue in Scotland or the Raiders Stadium Tour in Las Vegas, you’ve likely experienced their work. Christian is here today to talk about how brands can and should use their history to fuel their future. --- Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

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