Description
Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution. From an unexpected layoff to his newly appointed role as Vice President and Chief Marketing Communications Officer at Worcester Polytechnic Institute (WPI), Bryce shares insights on resilience, professional growth, and building meaningful connections in the higher ed marketing world.
Bryce Hoffman’s journey from career uncertainty to becoming a higher ed CMO is a testament to perseverance and adaptability. In this episode, Bryce reflects on the challenges of navigating setbacks, the value of leveraging your network, and the importance of embracing new opportunities with humility and confidence. His story offers actionable advice for aspiring CMOs and professionals facing similar crossroads.
In this thought-provoking episode, Jaime Hunt sits down with Nick Ladany, President of San Francisco Bay University (SFBU), and Jamie Ceman from RW Jones, to explore the creation and launch of SFBU as a true “challenger brand” in higher education. They delve into SFBU’s radical student-centered...
Published 11/14/24
Every marketer knows the four Ps–Product, Price, Place and Promotion–but it is the rare higher ed marketing leader who gets to have a voice in anything beyond just Promotion. In this episode, Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to...
Published 11/08/24