Rachel sits down with Katie Hennen, the founder and CEO of Falco Creative Media, a video production company based in the Twin Cities that specializes in telling unique business stories through video. Katie shares her journey from being a sports reporter and anchor in Lincoln, Nebraska, and Kansas City to opening her award-winning video production company. She discusses the challenges and triumphs of transitioning from sports reporting to entrepreneurship, the importance of storytelling in business, and how video marketing can help businesses stand out in a crowded market. Key takeaways from this episode: • The transition from sports reporting to starting a video production company. • The significance of storytelling in business and marketing. • Tips for businesses looking to incorporate video into their marketing strategy. • Balancing the demands of entrepreneurship with personal life. If you're an entrepreneur, marketer, or anyone interested in the power of video storytelling, this episode is a must-listen! Don't forget to subscribe to "Connecting Kansas City" for more inspiring interviews and insights into the local business scene. Connect with Katie Hinnan and Falco Creative Media: Website: https://falcocreativemedia.com/ Instagram: @falcocreativemedia #ConnectingKansasCity #Entrepreneurship #VideoMarketing #BusinessStorytelling #KansasCityBusiness #FalcoCreativeMedia #KatieHinnan #MarketingStrategy #VideoProduction