In this episode of Connecting Kansas City, we dive deep into the art of brand building with Ashley Mahoney, founder of Hello Big Idea. Ashley shares her journey of creating a successful brand strategy that has propelled her agency to stand out in the crowded Kansas City market. We explore the essential elements of personal branding, and how businesses can leverage creativity to craft a unique identity that resonates with their audience. We’ll also discuss the importance of brand storytelling and how small businesses can benefit from implementing 2024 marketing trends, including the strategic use of promotional products and AI tools for marketing. Whether you're an entrepreneur facing branding challenges or a business owner looking to refresh your brand, this episode offers valuable insights into building a winning strategy. Tune in to learn how to differentiate your brand, connect with your audience, and grow your business in today’s competitive landscape. Rachel Kilmer is a Realtor leading the Rach the Realtor Group at ReeceNichols Lee's Summit. Licensed in both Kansas and Missouri, Rachel is passionate about exploring Kansas City with her clients until they find the right corner of the Metro to call home Rachel Kilmer (816) 673-9723 [email protected] ReeceNichols Lee's Summit 222 SW Main St LSMO 64063 816-524-7272