I sincerely appreciate the art of storytelling. I view this as a lost art, one in the digital age we are desperately seeking to reinvest in. This is why I’ve enjoyed getting to know Scott Monty so much. Scott is a master storyteller. He can “spin a yarn” as my grandmother used to say. Authenticity is at the core of Scott’s approach, not only to storytelling, but in everything. You’ll hear this theme repeated throughout this interview. Scott learned the importance of authenticity during his time as the Global Digital & Multimedia Communications Manager for Ford Motor Company from 2008-2014. You might recall this wasn’t exactly the most stellar time in the auto industry. Scott joined Ford as it was struggling to even survive as a company during the Great Recession. Luckily, Ford had Alan Mulally as their CEO at this time, one of the greatest CEO’s of modern times. Scott was able to witness firsthand the leadership qualities Alan consistently demonstrated throughout his tenure as Ford’s CEO and how these leadership qualities translated into business success for the company. We focus in on these leadership lessons throughout this interview. This is Scott’s story… Special Guest: Scott Monty.