What if you don’t have to do the heavy lifting to grow your business? This is what Nathan Hirsch aims to teach his clients with scalable companies. With his expertise in the boring parts of entrepreneurship, he speaks of the immense impact of letting your customers take the wheel through affiliate marketing and hiring people who could do the job better. Are you ready to learn how to finally get that customer engagement, increased revenue, and overall productivity? Tune in to this new episode of The Conscious Marketer podcast — Harness The Power of Affiliates and Outsourcing with Nathan Hirsch. Key points covered in this episode: [00:00:00] Introduction [00:05:04] A good affiliate program is the foundation of organic marketing. Have a clear online page for referrals and mention it in every business call. Partner with other e-commerce sellers. Make it easy for affiliates to do referrals by having all your copy, links, and other assets ready to go. [00:13:22] Know the three types of people you can hire. Your virtual assistants can be followers, doers, or experts. Each has its own capabilities and limitations you can utilize to scale your business. Be sure to train your talent to become future leaders so the business can run even without you! [00:19:53] When hiring, look for CARE: communication, attitude, red flags, and experience. Save time in looking for the right fit and set expectations early on. [00:25:07] Content like podcasts are great for SEO and networking. Have your employees do the research and outreach for podcasters who align with what you do. Publish keyword-rich blogs and encourage customers to leave authentic reviews. [00:29:18] Consistency is key. Rejection is part of the process. Don’t let it get you down – just keep on going! Provide a minimum viable product to your customers to see what works and what doesn’t, and tweak your offers along the way. Nathan Hirsch is a lifelong entrepreneur and focuses on the unsexy or boring parts of entrepreneurship (bookkeeping and hiring).  He is currently the CEO of EcomBalance/AccountsBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he leads EcomBalance/ AccountsBalance, an online monthly bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online.  💬 Get in touch with Nathan Hirsch. Facebook: https://www.facebook.com/nathan.hirsch/  Instagram: https://www.instagram.com/realnatehirsch/  Linkedin: https://www.linkedin.com/in/nathanhirsch/  Websites: https://www.outsourceschool.com  https://www.ecombalance.com  https://accountsbalance.com ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday