Ever had that feeling when you're speaking to someone, and no matter what you say, it just doesn't seem to resonate with them? Welcome to today's episode of the Conscious Marketer podcast. Today, Kylie and I delve deep into the secret behind every interaction: The Process Communication Model, or PCM.  This is not just another "personality type" system, instead, it’s a revolutionary model that explains how each one of us perceives the world. There are six distinct ways, and understanding them can be the key to more meaningful, impactful conversations. Let's journey together to create deeper connections, and more impactful communications, and truly understand the secret behind every interaction.  Tune in to this new episode of The Conscious Marketer podcast — The Secret Behind Every Interaction Key points covered in this episode: 00:00:01 Introduction 00:01:27 Understanding the PCM system helps in perceiving the world. The six different ways to perceive the world are discussed, along with the value of communicating in the style and perception preferred by the listener. 00:08:08 Understanding the Process Communication Model (PCM).  There are six types including Thinker, Harmonizer, and Imaginer. The model helps in understanding how different people perceive and communicate, shedding light on why certain individuals resonate with certain types of language and messages. 00:11:40 The significance of PCM in marketing.  Knowing the dominant types in your target audience can drastically change how you frame your marketing messages. The choice of words and message framing is crucial to truly connect and engage with the audience. 00:17:05 The importance of understanding individual communication styles. The Process Communication Model (PCM) allows you to identify and interact with different types of clients effectively. Recognizing the distress patterns in individuals can lead to better communication and intervention when necessary.  00:22:35 Distinguishing PCM from personality tests. Unlike many personality type models, PCM focuses on perception and offers actionable ways to improve communication. The model helps in ensuring effective interaction with others by adapting one's communication approach. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday