Why do so many people get into conservation because of a love for animals, only to discover that it's all about people?   And why, if you’re interested in making an impact in conservation, should you focus on improving your communication skills to advance your career?  We explore these questions with today’s guest, Jon Monsoon.  Jon brings over 20 years of experience in wildlife conservation, public relations and communications management.   He has worked across corporate, government, private, public, and NGO sectors as a journalist, media strategist, magazine editor and digital content creator.   Jon is also a qualified nature conservationist with a passion for cetacean conservation, human-wildlife conflict mitigation and wildlife veterinary science.   He’s a truly fascinating character and an active member of our CC Pro community.  In this episode, we delve into Jon’s motivations for pursuing a career in conservation, exploring his journey and the importance of communication skills in this field.   Jon also shares his insights on effective messaging, the challenges he has faced, the lessons he has learned, and offers career advice for aspiring conservationists.  It's a wildlife-conserving, message-communicating, career-advising podchat.  Enjoy.