Lecture three considers contemporary cultural participation and its relationship with creative work. Both parts of the lecture explore the individualisation thesis outlined in lecture one, contrasting this concept with Foucauldian approaches to managing and governing the self. The first part of the lecture discusses cultural consumption in contemporary British society, exploring who does why and why, against the backdrop of the ethos of creative workers. The cultural ‘omnivore’ thesis is outlined and critiqued, suggesting the importance of expertise, social status and social class to understand cultural consumption. The lecture also describes the limits of social scientific attempts to measure participation and consumption of culture in Britain today, how those attempts may constitute as well as describe our understanding of cultural consumption, and the effects of the digital revolution in distribution on measuring participation.