What are brands looking for in 2024?
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Description
Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.
So what are brands looking for?
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
ConversionsBrand liftEngagement Quality of contentTune in to learn more about what brands are looking for with their influencer partnerships!
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