Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion. So what are brands looking for? Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.  Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in to learn more about what brands are looking for with their influencer partnerships! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.