SparkToro’s Amanda Natividad joins us on Content & Conversation. From building Fitbit’s B2B marketing program, to heading the marketing department at Growth Machine, to today – wearing multiple strategy hats for SparkToro (an audience research startup that we’re big fans of), Amanda might be one of the busiest marketers we know. In today’s episode, Amanda, Marketing Architect, chats with Drew Page, Associate Director of Marketing, about the importance of high-quality content for startups, how personal brand plays a part, and why evergreen tools and multi-purpose content is a match made in heaven.